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The Kerry Group plc is a world group in the foods industry. A global corporation, it employs over 14,000 people in 15 countries on five continents and in 1999 and 2000, it was selected by "Industry Week" for its "100 Best Managed Companies". This book tells the story of the Kerry Group, avoiding the dry "profit-and-loss" account, and paints a picture of the growth of the company, introducing and fleshing out the chief protagonists, bringing to life the atmosphere of the times and places, from the company's modest beginnings to the cut-and-thrust world of multinational mergers and acquisitions.

• Sales Rank: #3429225 in Books
• Published on: 2001-08
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
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James J. Kennelly, PhD, is an Assistant Professor of Management and Business at Skidmore College in Saratoga Springs, New York, and a visiting Assistant Professor of International Business and Management at the Stern School of Business at New York University.

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• Sales Rank: #67699 in Books
• Published on: 2016-02-02
• Released on: 2016-02-02
• Original language: English
• Number of items: 1
• Dimensions: 10.88" h x .70" w x .33" l, .0 pounds
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About the Author
Celebrating more than 75 years as the world leader in the test prep industry, Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools, and businesses. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college, and graduate school, as well as professional licensing exams for attorneys, physicians, and nurses. Kaplan also provides private tutoring and graduate admissions consulting services.

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I think it's useful, but if you buy it
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Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency.

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• Sales Rank: #1597511 in Books
• Published on: 2015-03-28
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .89" w x 6.14" l, 2.20 pounds
• Binding: Paperback
• 440 pages

Review
Marketing, branding and PR professionals; MBA level PR and Branding students; reputation management specialists

From the Author
Brand Psychology by Jonathan Gabay

Branded to death - Major new book exposes the power and the truth behind the most prestigious brands, and just how much they affect our lives. 

Every day, brands get inside our brains with a range of powerful psychological tricks which manipulate unsuspecting consumers into parting with their hard earned cash. But how do brands create such strong emotional attachments to us, and how do they come to resonate so strongly?

With over thirty years' experience, highly regarded brand expert, Jonathan Gabay has now published Brand Psychology to give us the answers. 

Written in a clear, concise style, Brand Psychology will comfortably sit on the shelves of academics, marketing departments, and anybody with even a passing curiosity into how we have all become so susceptible to the myriad of branding messages to which we are constantly exposed. Fearlessly written, the book exposes names and shames the brands whose desperate marketing ploys are keeping some dangerous truths out of the public domain. 

As our lives become increasingly intertwined with technology, Gabay explores how our data is used intrusively against us in the name of marketing. He shows us how this doesn't just affect us as consumers, but also our political choices - opening up powerful questions into the truth behind our democratic society. 

Brand Psychology demonstrates, with many lively examples and interviews with other field experts, just how widely our psychological tendencies are harnessed to create brand attachments to part us with our money. Did you know, for example, that children can often recognise a logo before they can talk? Or the reasons why sports supporters are so fanatical about brands? Or how psychology is deployed in pricing to ensure we select products which maximise profits for the manufacturer?

Brand Psychology demonstrates why we all should become more 'brand-aware', and teaches us how to spot when we are being manipulated, tricked, or just outright being lied to. Always illuminating, impressively researched and packed with relevant, contemporary examples, the book teaches us never just to trust what we are told - and exactly how to become more savvy consumers in our advertising bombarded lives. 
 
find out more brandunderstanding.com

About the Author
Jonathan Gabay is a branding expert, creative strategist, educator and writer. He has held several major advertising and marketing roles, including being Group Creative Head at Saatchi and Saatchi Direct.  He regularly contributes business insights to news media including CNN, ABC, BBC and Bloomberg, and he is a widely published author.  His books include Make a Difference with Your Marketing (Hodder & Stoughton), Improve Your Copywriting (Teach Yourself Books), Soul Traders and Brand Messiah (Marshall Cavendish).

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1 of 1 people found the following review helpful.
Very good
By Autamme_dot_com
This is a massive, detailed book that seeks to lift the lid on the world of brand psychology, explaining why customers can be immensely loyal and trusting of certain brands, especially when seeded by positive vibes through corporate social responsibility and ethical transparency programmes.
Make no mistake, this is not a quick read. Twenty-two detailed chapters cover this incredibly interesting world, as viewed from both customer and brand perspective. The science behind our behaviour is examined in minute detail, challenging along the way some preconceptions and common understandings. All of this knowledge is backed up by case studies and advice from neuropsychologists, economists and industry participants.
If there is one criticism it is just that the book can be too overwhelming. You have to put it down, take a break and continue at a later stage. The poor old brain just can’t cope with this flood of information within a long-march sequential read, so the book being broken down into so many chapters is a good thing. A very detailed index at the end also helps the reader, so you can deep-dive into the book to find a piece of specific information as you wish. It appears that the book doesn’t include citations and further reading suggestions as would benefit a reference book suitable for academic research (although this was a pre-release review book but there was no suggestion that such a chapter was “to follow”.)
The book’s internal design and navigational elements left a fair bit to be desired. It seemed to be a bit of an unorthodox mix that did not really help the reader. With a book of this size and complexity, each and every aid should be seized upon with gusto.
Yet considering the material covered, the author has done a great job and produced a highly informative, interesting, enjoyable and addictive book.

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• Published on: 1963
• Binding: Hardcover

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