Ebook Download Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition), by Robert M. Grant
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Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition), by Robert M. Grant
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- The new edition of this popular casebook considers current business theory in the context of real business situations.
- Specially-written cases illuminate key concepts and techniques in strategic management.
- Focuses on well-known companies from North America, Europe and Asia.
- New case on Eni S.p.A. and the World oil and gas industry.
- Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.
- Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).
Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.
- Sales Rank: #2048035 in Books
- Published on: 2005-02-04
- Original language: English
- Number of items: 1
- Dimensions: 9.70" h x 1.20" w x 7.50" l, 2.35 pounds
- Binding: Paperback
- 548 pages
Review
“Grant excels in combining accessibility and rigor in his coverage of difficult concepts in corporate strategy. His Contemporary Strategy Analysis is one of the best available textbooks for advanced undergraduates and MBAs.” George Yip, LondonBusinessSchool
"The new edition of Grant's extraordinarily well-written textbook has the same accessible style as prior editions. This comprehensive textbook makes complicated material understandable and clear. The many new capsule examples of recent business events as well as text material based on new research keep the book completely up-to-date. The book also contains revisions of core materials for even greater clarity. Students rave about this book." Constance Helfat, Tuck School of Business at Dartmouth
"By skillfully weaving scholarly ideas with modern-day issues, Contemporary Strategy Analysis provides students of strategy with a leading edge textbook that links the practical realities of strategic management to the intellectual foundations of strategic thinking." Ari Ginsberg, New York University, Stern School of Business
From the Back Cover
This best-selling text has gained widespread recognition for its rigorous approach to business strategy analysis. Introducing students to the fundamental concepts and principles of strategy, it reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations.
Now in its fifth edition, the book has been thoroughly revised and updated to:
- feature additional material on the strategic planning processes within companies
- reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company
- include revisions to the section on knowledge management to reflect the maturing of this field
- provide a more integrated view of corporate scope, and the organization and management of the multi-business firm
- reconsider the shareholder value model, with more coverage of values and corporate social responsibility
Additional support is available at www.blackwellpublishing.com/grant. The website features a Guide for Instructors, downloadable PowerPoint slides, and a selection of new cases to help lecturers plan their courses and make teaching even easier.
About the Author
Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).
Most helpful customer reviews
0 of 0 people found the following review helpful.
Poor quality
By Miguel
Seller described item as "like new"; not even close. The pages are in fair condition, the cover is in poor condition. However, it is usable and I am satisfied with the delivery speed and price.
I was actually expecting it to be a low quality used book based on other reviews, so technically it met my expectations. So still a good buy, but wanted to reinforce it to others that the quality will be poor. If the description matched the product sent, I would have had no problem giving 4 or 5 stars.
1 of 1 people found the following review helpful.
Five Stars
By Joshua D. Nolan
great book
3 of 3 people found the following review helpful.
Excellent Strategy Text
By P. Radford
This is an excellent text. There are some errors, I suspect because it is the first printing of this edition. The author explains concepts that students confuse (like Key Success Factors) very well and puts Michael Porter's 5 Forces Model in context. Something few other textbooks bother to do so students tend to use it incorrectly. The cases and examples in the text are also useful.
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