Ebook Growth Juice: How to Grow Your Sales, by Dr. John A. Weber
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Growth Juice: How to Grow Your Sales, by Dr. John A. Weber
Ebook Growth Juice: How to Grow Your Sales, by Dr. John A. Weber
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The Growth Juice Book was written to help companies realize continuous growth of sales and profits. The book starts with concepts, frameworks and practical planning perspectives that provide the base needed by any firm desiring to get on a consistent growth path. All materials presented here have been time tested through the author's growth planning consulting for scores of major firms. The second section is based on the common sense notion that sales and profit growth are achieved one profitable sale at a time. Enter Solution Selling® -- an ultra-effective selling system used for training more than a million sales professionals in large and small companies around the globe. Here the book provides a hands-on detailed review of all dimensions of the Solution Selling® process. Social media is fully integrated into this coverage of Solution Selling. The final section of the book overlays the Solution Selling® process with a sales management system that enables the conversion of one profitable sale at a time into consistent, long term sales and profit growth. Combining the planning perspectives detailed in the first section with the Solution Selling® process and sales management system yields an effective formula for achieving the goals of continuous sales and profit growth. The book is fast moving and easy to read as it features many (70) short, single concept chapters, highlighted by dozens of cartoons exemplifying principles as they are presented. To build and maintain interest, the various components of the Solution Selling® process and sales management system are presented in an actual selling scenario that includes many fun characters introduced along the way to provide a lively, entertaining story-line.
- Sales Rank: #474376 in Books
- Published on: 2013-06-01
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .95" w x 8.00" l, 1.83 pounds
- Binding: Paperback
- 420 pages
About the Author
John A. Weber (Ph.D., University of Wisconsin), is Emeritus Professor of Marketing at the University of Notre Dame where he has been teaching for forty years. He has published over sixty articles, monographs, books, and computers programs on planning corporate growth. John has worked with scores of major firms - among them more than thirty Fortune 500 companies - helping them to identify and pursue new sales and profit growth opportunities. Corporate clients have included General Electric, AT&T, IBM, 3M, Xerox, Bristol-Myers, International Paper, Bell South, Miles Labs, Pioneer Seed, Honeywell, Mastic, Nekoosa, Bradley, Thomaston Mills, Kellogg, Certainteed, Uniroyal, Whirlpool, American Greetings, Square D, Cabot, Richards Medical, Continental Can (JSC/CCA), Camshaft Machine, Adria Labs, Jeld-Wen, Dukane, Gould, Hammermill, Sears, Federal Express, Union Camp and many other companies manufacturing and marketing a wide range of industrial and consumer products and services. Professor Weber is a certified instructor of Solution Selling®. This Growth Juice book presents his interpretation of the Solution Selling® system, without SPI’s carte blanche endorsement of all the specifics of that interpretation.
Most helpful customer reviews
1 of 1 people found the following review helpful.
5 out of 5!
By Patti Stuhr
Growth Juice is not your average educational book. It is a fast, easy read with short concise chapters and added cartoons to make this educational read a fun read as well. This book has given me an intimate knowledge of solution selling. The sales strategies highlighted in this book have given me a better understanding of the dos and do nots of the marketing and sales world. Regardless of whether you are a student trying to venture into the sales profession, a teacher trying to educate students or a sales professional trying to elevate your work, there are many things to take away from Growth Juice.
1 of 1 people found the following review helpful.
Great way to learn sales strategy
By Adam Soisson
Dr. Weber's book is one of the best sales book I've seen. It goes in-depth into the sales process, from the very beginning until the deal is done and beyond. Far from boring, it does this as a fun and inviting story while still giving substantive facts. I never thought I'd actually enjoy learning about sales but this book has totally changed my opinion. The solution-selling approach is the best I've seen, and it shows that although it helps to have charisma and natural selling ability, it is equally or even more important to have a structured selling approach. I can't recommend this book highly enough!
1 of 1 people found the following review helpful.
I am incredibly glad that I purchased this book and will definitely be ...
By Sharon A. Hunter
Growth Juice is a refreshing change to your average text book. The chapters are short and concise to keep your interest. In addition to teaching the reader how to handle any sales situation, there is an interesting story line with characters in the chapters. I have found myself using the techniques I learn from class in interviews and in my job. Sales knowledge will be beneficial in every position. I am incredibly glad that I purchased this book and will definitely be keeping it with me in my job next year.
-- Mary Hunter
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